Farm Marketing & Website Series
Designed with flexibility in mind, participants may join the live sessions each week or complete the course entirely through the recorded lessons. All sessions are recorded and remain available within the course, allowing you to enroll at any time and progress at a pace that fits your schedule.
Participants who complete the course assignments, quizzes, and certificate requirements will earn the Cowgirl Confident Farm Marketing & Website Certificate.
Course Details
Instructor line-up
Julie Bowen
Level
Beginner
Duration
8 Weeks
Type
Self & Team Guided
Course Content
SERIES OVERVIEW
Whether you’re promoting cattle, agritourism experiences, farm products, events, or services, effective marketing is essential to building awareness, attracting customers and growing your business.
The Cowgirl Confident Farm Marketing & Website Series is an 8-week online learning program designed specifically for farm and ranch businesses. Through practical, step-by-step instruction, participants will learn how to develop a strong brand, create meaningful content, build an effective website, communicate with customers, and implement marketing systems that support long-term success.
This series goes beyond social media posts and website design. Participants will learn how to tell their story, connect with their audience, create a customer journey, and build a marketing plan that aligns with their goals and resources.
Topics include
- Brand Foundations
- Social Media Strategy
- Content Creation & Storytelling
- Website Essentials
- Email Marketing & Lead Generation
- Marketing Systems & Planning
- Customer Journey Development
- Implementation Workshop
Who Should Attend?
This series is ideal for:
- Cattle breeders
- Livestock producers
- Agritourism operators
- Farm and ranch businesses
- Direct-to-customer producers
- Event hosts
- Farm product businesses
- Anyone looking to strengthen thier online presence and customer relationships
BRAND FOUNDATIONS
Live Session – Tues., July 7, 2026
Define your mission, values, audience, and story while building a brand that is authentic, recognizable and consistent.
CLICK HERE to access session.
SOCIAL MEDIA STRATEGY
Live Session – Tues., July 14, 2026
Learn how to choose the right platforms, develop content pillars, engage your audience, and create a sustainable posting plan.
CLICK HERE to access session.
CONTENT CREATION & STORYTELLING
Live Session – Tues., July 21, 2026
Explore photography, video, caption writing, and storytelling techniques that help customers connect with your farm and your products.
CLICK HERE to access session.
WEBSITE ESSENTIALS
Live Session – Tues., July 28, 2026
Review the website structure, navigation, registration tools, mobile optimization, and strategies to turn visitors into customers.
CLICK HERE to access session.
EMAIL MARKETING & LEAD GENERATION
Live Session – Tues., August 4, 2026
Learn how to build an email list, creat newsletters, develop welcome sequences and maintain customer communication.
CLICK HERE to access session.
CUSTOMER JOURNEY DEVELOPMENT
Live Session – Tues., August 18, 2026
Understand the customer experience from first contact through repeat business, referrals and long-term loyalty.
CLICK HERE to access session.
IMPLEMENTATION WORKSHOP
Live Session – Tues., August 25, 2026
Bring everything together with practical planning, review your marketing goals, and develop an action plan moving forward.
CLICK HERE to access session.
QUESTIONS
Please submit questions in the comment field within each session or reach out to Kim Clayton at (918) 752-7100, claytoncornerfarmevents@gmail.com
What’s Included
8 Sessions
July 7 – Aug 25, 2026
Live sessions will air via Zoom on Tuesdays throughout the series at 7:30 pm CST. We understand that you have busy and unpredictable schedules so don’t fret if you miss a live session; the sessions will be recorded and posted above for access anytime after airing.
