Agritourism Course

Course Overview: What You’ll Learn in the Agritourism Online Learning Series

Our Agritourism Online Learning Series is built to give you a complete, real-world understanding of how to plan, market, grow, and sustain a successful agritourism business. Each course is taught by industry professionals, experienced producers, and innovative agripreneurs who’ve built thriving operations of their own.

These courses are designed for all levels, from beginners to seasoned producers looking for fresh ideas.

1. Agritourism Foundations: Building the Vision

What you’ll learn:

• What agritourism is—and what it isn’t

• Identifying your unique farm strengths

• How to choose experiences that fit your land, livestock, and lifestyle

• Safety, liability, and visitor considerations

Perfect for: Anyone wanting a strong start and a clear direction.

2. Agritourism Business Planning & Zoning Essentials

What you’ll learn:

• Creating a simple, functional business plan

• Understanding zoning, permits, and local regulations

• Insurance and liability protection

• Avoiding common pitfalls and costly mistakes

Perfect for: Farms preparing to open to the public or expand.

3. Get Found, Get Booked: Marketing Your Agritourism Operation

What you’ll learn:

• How to brand your farm and tell your story

• Social media strategies that actually work

• SEO basics so customers can find you

• Building your website and booking systems

Perfect for: Anyone ready to increase visibility and guests.

4. Scroll-Stopping Strategies: TikTok, Facebook, & Cross-Branding

What you’ll learn:

• Quick content that connects with rural + urban audiences

• Using video to showcase your farm authentically

• Working with trends, voiceovers, and reels

• Smart cross-branding with local businesses & partners

Perfect for: Farms wanting to use social media confidently and effectively.

5. Pricing Your Experiences and Products

What you’ll learn:

• How to price tours, events, classes, and merchandise

• Understanding market value for cattle & other livestock

• Pros and cons of different sales avenues

• How to structure profitable agritourism offerings

Perfect for: Producers who struggle with pricing or want clearer strategies.

 6. Grow Your Business & Your Circle: Networking in Agritourism

What you’ll learn:

• How to build meaningful relationships with other producers

• Partnerships that increase revenue and visibility

• Community collaborations that strengthen your impact

Perfect for: Anyone wanting to grow faster by not growing alone.

 7. Developing Agritourism Experiences That Work

What you’ll learn:

• Elements of a successful visitor experience

• Designing tours, hands-on sessions, and seasonal events

• Customer expectations and hospitality tips

• Real examples of what works—and what doesn’t

Perfect for: Farms wanting to offer engaging, memorable experiences.

8. The Agripreneur Think Tank: Visual Tours of Innovative Farms

What you’ll learn:

• Behind-the-scenes looks at creative agritourism operations

• How other farms package their story, animals, and land

• Out-of-the-box ideas that inspire fresh thinking

Perfect for: Visual learners and idea-seekers wanting inspiration.